Your customers are subjected to a barrage of promotional messages every hour of every day. So how do you reach them with memorable, impactful marketing campaigns without being lost as white noise in the background?
Contrary to popular belief, promotion is not just all about embracing the latest technology and marketing fads. Another spam email anyone? Some marketing techniques remain consistently effective and good value even in today's more sophisticated business environment.
If you are looking for a proven cost effective way of:
- Promoting a new product
- Increasing stand traffic at a trade show
- Improving response rates of your marketing campaigns
- Increasing frequency of repeat orders
- Boosting employee morale
Then how about using promotional merchandise?
Promotional Products Association International found businesses that had a corporate gift program were twice as likely to be contacted by customers, compared to those who did not.
Most people don't like traditional forms of advertising. Today you can simply screen these messages out. Did you fast forward through the ads of the programme you recorded on Sky + last night? How many emails did you delete today without even reading them?
People prefer permission marketing techniques, not interruption. They like information that is relevant or useful to them that they can explore and enjoy in their own time.
Logos and marketing messages that are attached to practical or fun items like pens, mouse mats and memory sticks take this one stage further. They are interactive and useful. Plus they sit on a desk for months outlasting more costly forms of marketing. That is why advertising with promotional products is so effective.
A recent survey of corporate buyers revealed that:
- 92% believe branded promotional merchandise increases company brand awareness
- 76% say they can name a brand or company/organisation featured on a promotional merchandise on their desk
- 52% (over half) purchase from companies branded on a promotional merchandise product on their desk
What other form of advertising gives you that return?
A promotional merchandise campaign sourced, planned and managed by Non Stop Promotions can:
- Present your business as more likeable and generous
- Improve sales -win new contracts and deals, turn casual business contacts into customers
- Keep your brand at the forefront of people's minds
- Reduce marketing costs - advertise on a large scale at low cost
- Lengthen the lifespan of your campaign – not just another deleted spam email or disregarded magazine advert
- Improve impact - a fun usable item is more memorable than dull directory listing
- Enhance impressions of your brands and products
Call or email us today to find out how promotional merchandise can work best for your organsation and help you achieve your marketing goals.